Café Oro
REBRANDING CONCEPT | 2023
Café Oro is a Puerto Rican coffee producer and distributor located in the town of Lares. Since their establishment in 2013, Café Oro has become one of the leading coffee brands in Puerto Rico.
This rebranding project aims at fixing the problems of their current logo, such as legibility, scalability, and adaptability. It also proposes a new unified brand identity that spans across their great variety of products.
Disclaimer: I am not affiliated with or endorsed by Café Oro de Puerto Rico, Inc. This is an unofficial personal project.
Café Oro describes its coffee as their “gold of the mountain”. This logo concept combines Cerro La Torre (one of the mountains of Lares), an Arabica coffee bean, and a gold ingot.